Ducati's history with motorsport began with speed records on Cucciolo motorized bicycle factory racers in 1951, followed in 1954 with bringing in Fabio Taglioni to found a road-racing program with the 100 Gran Sport. As of 2009, Ducati was still pursuing the "win on Sunday, sell on Monday" business model and spending 10% of company revenues, €40 million, on its racing business.